With more than 1.5 billion downloads worldwide, TikTok has taken the world by storm.


And whether educational videos or fun dance routines are your thing, there’s a space for your brand or business to make it’s mark on TikTok.


TikTok is a space where brands, businesses, and influencers can have fun, be their authentic selves, and try something new. And, chances are, there’s an audience out there that’s perfect for your brand.


So, how can you make sure that your TikTok strategy drives the best results for your business? Keep reading.


1. Be Quick on the trends


If you’ve spent any time on TikTok — even just a few minutes — you’ve noticed that TikTok is all about the trends. Some trends come out of nowhere, and others are tied to current events.


And, the best part about jumping on the trends? Users are actually searching and watching the content under trending hashtags — so you’ll be reaching new audiences in no time!


2. Choose a niche


By consistently sharing niche content, your desired audience will eventually find it — especially if you use the right discovery techniques. And, once you connect with your audience, you can start to build a strong community that extends beyond the app.


When it comes to finding your niche, spend time scrolling and searching TikTok. Look at what your competitors are doing in the space and see where there’s a gap in the market for you to make your mark.


3. Prepare and Practice


One popular trend on TikTok is transition videos, so popular that there are hundreds, if not thousands, of videos of TikTok users showing others how to nail down the transition effect. They’re so satisfying and interesting to watch — it’s no surprise they’re so popular!


For flawless transitions, you want to move as little as possible in the frame. It's all about preparation and practice.


Instead of relying on your eyes to keep everything consistent, try using tape to mark down where you’re standing.


When you use the tape trick, you can leave the frame, do what you have to do, and come back to that exact same spot.


4. Immerse yourself on the app


If you’re serious about using TikTok in your marketing strategy, we recommend immersing yourself in the TikTok world. It’s important to actually figure out who is popular, why they are popular, what people are saying, and what people are actually interested in.


The best way to immerse yourself? Scroll through your For You Page day in and day out, follow popular creators, listen to all the trending sounds, and consistently browse the Explore Page.


They say it takes 10,000 hours (or ten years) to become an expert or master at something. But don’t worry, it doesn’t take that long to get the hang of TikTok.


After immersing yourself in TikTok for a few weeks, you’ll soon begin to gain a better understanding of what it’s all about.


5. Tell your story


One of the best ways to tell a story and grab your audience’s attention is by strategically using text overlays.


Not sure where to start? Try this;


First, use the text to establish a problem or grab attention. Try to address people’s fears and concerns right off the bat. And then, step by step, solve the problem. Regardless of what kind of video you’re creating, the text on your video should always help tell a story.


Adding text is an effective way to stop scrollers in their tracks, and is great for viewers with hearing impairments too.


6. Post often


If there is one constant with all TikTok experts, it’s that they all post to TikTok at least once every day. And the best thing about TikTok is that you can get creative with your content strategy. It’s a great platform to test new ideas and see what works for your business.


Once you find a format the resonates with your audience, you can keep replicating it to build on your success.


Posting regularly is likely to help improve your performance with the TikTok algorithm, too.


Start experimenting with your content strategy, be brave with new formats, and once you’ve found your winning formula, post as often as possible!


7. Be the first


While so much of TikTok is about jumping on the trends and finding ideas on the For You Page, it can also be about trying new things and creating original concepts.


Finding inspiration from the For You Page is a great strategy, but you don’t have to be tied down to what’s already happening out there.


People want to see new and exciting content, and it’s often the most innovative brands who see the most success on the app.


And you don’t always have to start from scratch. Putting a unique spin on an existing trend can be just as valuable.


8. Don't give up


If there’s one mirror mantra to take away from all the expert TikTok marketing tips, this is it: don’t give up.


TikTok can be exhausting, especially when trying to use it to grow your brand or business. While it only takes one video to go viral, don’t get discouraged if it doesn’t happen right away.


When starting off, experiment with everything like what time you post to TikTok, what sounds you use, the type of videos you upload, and the style of your videos.


9. Be authentic


Authentic may be a social media buzzword, but in TikTok’s case, it does ring true, especially when you’re just starting out on the app.


On TikTok, authenticity comes before aesthetics — so don’t be afraid to try something new and let your personality shine!


10. Have fun with it


TikTok is all about having fun — and for so many of our TikTok experts, the answer to their success on TikTok was simple: have fun with your content.


If you’re enjoying creating content, the chances are your viewers will enjoy it too.


Now get out there!


So there you have it! The top 10 TikTok marketing tips, straight from viral experts. If you ever get discouraged, remember two things. First, things are always most difficult and close to us giving up when you're close to success. This means that when things seem overwhelming for you, your victory could be right around the corner, so never quit!


Second, it only takes one video, one song, one product for your whole career to take a turn for the best, so following rule number 1, keep on going and remember to have fun.


Now get out there and become TikTok famous!